Types of Bulk Mail and How to Choose

In order to make the most out of your mailing campaign, you need to know what type of mail is best for you. Marketers use different types of bulk mail for a variety of reasons. Whether you're looking to increase brand awareness or drive sales, bulk mail is one of the most cost-effective methods of advertising.

There are three main types of bulk mail: first-class mail, marketing mail, and EDDM. Each has its own price per piece and a set of requirements.

Bulk mailing helps marketers save money on postage, which can be used to pay for the design and printing costs of their direct mail pieces. Additionally, it gives them more flexibility to test different layouts and designs without a limit on the number of copies they can send.

Besides saving money on postage, marketers also save time when using bulk mail. Rather than individually addressing each letter, they can send one large envelope that includes all the names and addresses of their recipients.

Presorting Before Mailing

Presorting direct mail items is an important part of the bulk mailing process. It helps you save money on postage by reducing the amount of labor required by the postal workers.

Before you drop off your mailers at the post office, be sure to presort them according to their ZIP codes. This will ensure that all your mailers arrive in the correct order.

You can do this manually, or you can use a service that handles the bulk mailing for you. Just make sure that you have all the proper paperwork and labels for your mailers.